I love travelling to Egypt and some of my most memorable holidays have been in Assawan, Luxor, Horgada, Sharm Al Sheikh and of course Cairo. My favourite will always be the Nile cruise though. To drive more people to experience the charm of the beautiful, history laden nation, the Egypt Tourism Authority (ETA) has unveiled a new campaign titled “This is Egypt” (#thisisegypt), In a change from previous ETA campaigns, #thisisegypt will be digitally-led, focusing on peer-to-peer advocacy and under-pinned by digital media spend, whilst traditional advertising methods will form a secondary promotional level. Targetting the Arabic traveller from … Continue reading Egypt Tourist Authority Launches New Campaign