Record-breaking year: Well over 6 million overnight stays 2017

Photo 2_Press conference tourism figures 2017.jpg

  • 3.59 million arrivals (+7.3 per cent), 6.24 million overnight stays (+8.1 per cent) 
  • Value creation in tourism sector is increasing 
  • Convention and congress market passes 4 million participant threshold 
  • New publication points out development potential of Cologne’s hotel market 
  • Culinary Cologne is new focus topic of 2018/19 

The tourism year 2017 was the best in Cologne’s history, posting a total of 3.59 million arriving guests and 6.24 million overnight stays. There were 7.3 per cent more arrivals and 8.1 per cent more overnight stays in hotels compared to the previous year, according to official registration records. The increases for visitors from abroad were even greater, with an 8.9 per cent increase of arrivals and a 9.2 per cent increase of overnight stays.

A new study published by the tourism consulting company dwif confirms the increased value creation that tourism brings to Cologne.

“In Cologne, tourism is a strong cross-sectoral industry” explains Elisabeth Thelen, Chairwoman of the Supervisory Board of KölnTourismus GmbH. “It benefits not only related sectors such as hotels, restaurants and the retail trade but also numerous service providers and suppliers from a great variety of business areas.” Thelen emphasizes the relevance of the tourism industry for Cologne: “High-quality tourism in Cologne is good for the guests as well as for local companies and the local population.”

In the past five years, the number of overnight stays by tourists in Cologne has increased by 23.2 per cent — far more than the corresponding increase for tourists in Germany as a whole (11.2 per cent) and the average increase in overnight stays in the ten biggest German cities (17.9 per cent).*

“The visitor figures, which have once again increased significantly, demonstrate that Cologne continues to be an attractive destination for business and leisure travellers from Germany and abroad,” says Josef Sommer, CEO of the Cologne Tourist Board. “The remarkable increase in visitors from abroad testifies to Cologne’s huge appeal as a travel destination. As trendsetters and networkers, we will work together with the relevant players to further enhance the quality of Cologne as a travel destination, thus helping to shape the positive image of our city.”

Cologne’s congress and convention market in 2017 

The event market in Cologne continues to develop in a positive direction. According to the current TagungsBarometer (Conference Barometer), a total of 49,521 events (+1.8 per cent) with 4.003 million participants (+4.7 per cent) were held last year. In addition, the number of event locations increased to 174 (+5) in 2017. At the beginning of this series of market research surveys of the convention industry, which have been conducted since 2009 by the Cologne Convention Bureau (CCB) in cooperation with the Europäisches Institut für TagungWirtschaft (EITW), 41,500 events with 3.13 million participants were counted. By 2017, the number of participants had increased by almost 30 per cent.

Organizers of corporate events continue to top the list of conventions and congresses. Banks and insurance companies are still the most important sector in this category, followed by medicine and pharmaceuticals. The EDP sector occupies third place, having surpassed the communications sector for the first time. The USA is rapidly gaining ground among the international source markets. Together with the UK, it now occupies first place among event organizers from abroad. The Netherlands, Switzerland and Austria follow after a considerable gap. Most of the events have their organizers in Germany.

Cologne Convention Bureau celebrates its tenth anniversary 

The Cologne Convention Bureau (CCB) is celebrating its tenth anniversary this year. The CCB is the city of Cologne’s official convention office. Integrated within KölnTourismus GmbH, it was founded in 2008 in order to market Cologne as a venue for conventions and congresses. In addition to promoting the city’s existing facilities such as event locations, hotels and infrastructure, it also publicizes Cologne’s special expertise in the areas of science and business. The CCB is supported by a strong network of approximately 150 partners. In the past ten years it has cooperated with service providers from the tourism sector and the science community to attract a large number of congresses to Cologne.

Cologne’s hotel market: Further expansion of capacity is wanted 

The further expansion of Cologne’s hotel market has been a topic of discussion for quite some time. In this connection, there has been a call for more bed capacity to be offered in the luxury segment. In order to provide this discussion with a foundation and support decisions about further development, a cooperative project was launched by the relevant players, including Cologne’s Chamber of Commerce and Industry (IHK), the Cologne Tourist Board, Koelnmesse, Dehoga Nordrhein and the KölnKongress. The group has now published a brochure that addresses this issue. The publication reviews the development of Cologne’s hotel market in recent decades, analyses the current situation and sketches out future challenges.

“Cologne’s hotel market has brilliant prospects, but it also needs a hotel development plan,” says Alexander Hoeckle, the Director International and Business Support Section of the IHK. “A hotel development plan makes sense. It would enable us to actively tackle future challenges, strengthen Cologne as a location for hotels, trade fairs, conventions and congresses, and attract more major events and conventions to Cologne in the future. Smaller, privately owned guesthouses and the surrounding communities would also benefit from Cologne’s enhanced competitiveness and growing convention business.” A central conclusion reached by the group was that Cologne as a tourist destination needs, above all, to coordinate the convention facilities that will be built in the near future as part of the Koelnmesse 3.0 investment program with the resulting need for hotel beds, especially in the range of internationally known hotel chains with four or five stars.

New focus theme for 2018/19: Culinary Cologne 

Culinary establishments help to define the profile of a tourist destination and are highly relevant to travellers. That’s why the Cologne Tourist Board will focus on the culinary facets of our city in 2018 and 2019. “Culinary Cologne” is the new focus topic in Cologne’s tourism sector. Starting now, it will be marketed through various channels that are tailored to specific target groups, such as the completely restructured website, the blog and social media channels. The hashtag #CulinaryCologne will be the binding element.

The measures to publicize Cologne’s broad range of culinary establishments will be reinforced by the worldwide activities of the German National Tourist Board (DZT) that are part of its “Culinary Germany” campaign. Köln Tourismus GmbH Kardinal-Höffner-Platz 1 T +49. 221. 346 43 230 Unternehmenskommunikation 50667 Köln ∙ Deutschland F +49. 221. 346 43 239


*2013–2017 (Jan.–Nov.)

Sources: Information und Technik Nordrhein-Westfalen (IT.NRW), Wirtschaftsfaktor Tourismus für die Stadt Köln 2016 (dwif e.V. & dwif-Consulting GmbH), TagungsBarometer Köln 2017, Europäisches Institut für TagungsWirtschaft GmbH (EITW)

Photo 1 (from left to right): Alexander Hoeckle (Director International and Business Support Section of the IHK), Stephanie Kleine Klausing (Director Conventions & Marketing of the Cologne Tourist Board), Josef Sommer (CEO of the Cologne Tourist Board), Elisabeth Thelen (Chairwoman of the Supervisory Board of the Cologne Tourist Board)

Photo 2 (from left to right): Stephanie Kleine Klausing (Director Conventions & Marketing of the Cologne Tourist Board), Alexander Hoeckle (Director International and Business Support Section of the IHK), Elisabeth Thelen (Chairwoman of the Supervisory Board of the Cologne Tourist Board), Josef Sommer (CEO of the Cologne Tourist Board)

Copyright: Dieter Jacobi

Barbecue Delights Announces New Location at IBN Battuta Mall

Dubai’s fastest growing South Asian restaurant chain is proud to announce the opening of its newest restaurant branch inside IBN Battuta mall – China Court. The new branch joins six other outlets spread across the city.

According to Mr. Misbah Ahmad, Chairman of Barbecue Delights, the current expansion of the restaurant chain is part of the brand’s plans to have more branches not only in Dubai but to serve this traditional Sub continental cuisine across the UAE and GCC as a whole.

“Barbecue Delights prides itself in offering one of the most popular menus, which gives our guests a taste of home, or simply a taste of Pakistani, North Indian, and Afghani flavors,” notes Mr. Misbah.

The menu at the new Ibn Battuta Mall branch includes a traditional appetizing array of signature grilled meat and seafood, Curry and Rice Dishes steakhouse specialties, Afghani and Middle Eastern dishes, vegetarian dishes and desserts. Also on offer is a collection of Kebabs, which arrive fresh off the skewer accompanied by a generous portion of Pulao or Biryani. Dishes such as ‘Reshmi Kebab’, ‘Afghani Tikka’, ‘Mutton Ribs’, ‘Mutton Karahi’ and ‘Fish Tikka’ are in plenty, are just a few of the favorites among our fans.

The vegetarian menu options include healthy and nutritious Palak Paneer, tangy and spicy Khattay Baingan and Aloo Zeera, (sauteed potatoes with cumin seeds) among others. And when it comes to desserts, there’s a wide variety of sweet treats including Gulab Jamun, Jalebis, Shahi Tukrey, Custard, and many others. If you’ve already been there, you know the variety of dishes waiting for you.

As an opening treat, the IBN Battuta branch is offering a 20% discount on all meals, which will be valid until February 28th, 2018.

Other Barbecue Delights outlets include:

  • Emaar Boulevard, next to Dubai Mall and Burj Khalifa – Tel: 04 4343 443, Mobile: 056 3423292
  • JBR The Walk – Next to Sofitel Hotel – Tel: 04 4230632, Mobile: 050 190 5892/93
  • Lamcy Square Opposite Lamcy Plaza – Tel: 04 3359868/69, Mobile: 055 9187819
  • Dragon Mart 2 – Tel: 04 340 9885 / 056 485 6130
  • Dubai Park & Resorts, Jebel Ali Village – Tel: 042884632  
  • Motor City, Uptown MotorCity – Tel: 042432915, Mobile: 0566256632