The Role of NDC in Transforming the Industry By Ernesto Sanchez Beaumont, Managing Director Amadeus Gulf In the ever-evolving travel industry, airlines and travel agencies are increasingly turning to cutting-edge solutions to stay competitive and deliver enhanced customer experiences. One such airline retailing solution is New Distribution Capability (NDC), a transformative approach that is reshaping how airlines and travel sellers interact with consumers, unlocking new opportunities for personalization, differentiation, and growth. For Amadeus, NDC represents a significant shift in the way airlines distribute their products, and how travel sellers consume them. By embracing NDC, airlines gain the ability to deliver richer, … Continue reading Navigating the Future of Air Travel