The world’s first pocket spring bed with adjustable firmness is the star of the Swiss hotel company’s all-new ‘Sleep individually different’ room category, launching on 17 March

• Personalised comfort
• An individually different bed
• Complete darkness
• Total silence

Ivarsson added: “The rooms offer a tailor-made sleep like no other. The new beds and our customised rooms adopt the latest technology to help guests personalise their environment, creating optimal conditions for deep sleep. As the first global hotel operator to introduce a room category that offers a bespoke sleep experience, we are an industry pioneer, catering to consumer demand for personalisation to a level never witnessed before.”

Mattias Sörensen, the founder and CEO of YouBed also believes that Mövenpick’s new room concept is revolutionary within the hotel industry.

“Studies reveal that nothing has a greater impact on customer satisfaction than a comfortable bed. Given that all guests have different comfort needs, it is groundbreaking that Mövenpick now offers rooms with a one-bed-fits-all solution. Each guest can also fine tune different parts of the bed, to achieve a really perfect personalisation”, he said.

The ‘Sleep individually different’ rooms, which are priced at just €15 more than a standard room, offer several complimentary amenities such as sleeping masks, ear plugs, lavender pads and black-out stickers that cover lights on electronic devices. Guests in ‘Sleep’ rooms can also tuck into free slumber-inducing goodies such as herbal teas and Mövenpick chocolate.

To create the ideal environment for rest, the rooms are located in quiet areas of the hotel and are kitted out with night curtains for total darkness and special high quality natural bedding. Neck pillows and allergy-free bedding are available too.

More information: www.movenpick.com/sleep