In a recent meeting with Shopping mall development and management specialists, Line Investments & Property L.L.C, we find out about their new projects and how they are changing the UAE’s retail landscape by developing new malls year on year.

As leaders in shopping mall sector offering full 360-degree retail solutions, Line Investments & Property LLC with their experience and experts overlook numerous malls in various countries with properties being planned in new cities and markets constantly.

The organisation is the shopping mall development and management arm of the Abu Dhabi based Lulu Group International, oversees the operations of an impressive line-up of malls in the Middle East Countries & India.

With extensive experience in retail business ventures across the GCC, the in-house manpower expertise take projects from concept stage to sourcing strategic locations, design and development, as well as marketing and operating the projects in their portfolio.

The new flagship projects include the Avenues Mall Sharjah and Avenues Mall Silicon Oasis. The 43,000sqm Avenues Mall Sharjah, designed at par with contemporary shopping malls, will provide unique mid-range retail to suit the relevant catchment area profile with a premium F&B, leisure and entertainment experience.

The community mall will have a 16,000sqm Hypermarket, 4,000sqm Department store, a 4,000sqm cinema, a 3,600sqm Family Entertainment Centre and 2,100 parking spaces but one of the most unique feature will be the food street experience the mall will boast.

The 82,502sqm Avenues Mall Silicon Oasis is designed as a premium retail and leisure destination offering easy accessibility to the neighboring communities. With a user-friendly layout, 3,200 parking spaces and a comprehensive retail mix, Avenues Mall Silicon Oasis offers a one-stop solution to the needs of the neighborhood patrons.

Line Investments & Property L.L.C team’s accumulated experience in development, leasing and management, under the leadership of the Division Director Mr. Salim M.A., ensures that the organization presents contemporary projects with modern designs, cohesive retail mix, excellent accessibility and ample parking space.

As Director of Lulu Group International, a Multimillion, Multinational conglomerate, having Retail and Wholesale Marketing operations and shopping malls all over the GCC, Asian countries, Europe, Far Eastern countries and Africa, Salim M.A brings in the best experts in the retail industry for the mall projects.

For instance, Italian born Marcello Larizza, currently working with Line Investments & Property LLC, has over 20 years experience in the Shopping Center Industry conducting feasibility studies, developing, launching and managing Shopping Malls, Factory Outlet Villages and Airports with leading property developers and owners in Europe and Middle East. Marcello’s current scope of work as General Manager sees him in charge of the development of 3 new malls: Avenues Mall – Silicon Oasis, Avenues Mall – Sharjah and Mall of UAQ.

The entire team comes with extensive experience in the areas of Development, Leasing and Management with a first hand knowledge in Shopping Mall start-up phase.