Blueair Launches Advanced Air Purifiers for Consumers in the Middle East

Blueair Classic, Sense+ and Pro aimed at improving the health and well-being of consumers in the region

Swedish Blueair, a world-leader in air purification solutions for home and professional use, stressed the importance of clean indoor air as it presented a new range of air purifiers for consumers in the Middle East. The new range is technologically advanced and is smart-home and IoT compatible. According to the World Health Organization (WHO), air pollution is the single biggest environmental threat to human health with indoor air being up to five times more polluted than outdoor air.

“Increased awareness about the positive health benefits of breathing clean air is driving residents to turn to technology to help improve their living environment,” said T.R. Ganesh, General Manager, Blueair Middle-East. “Air-purifiers are providing consumers with peace-of-mind and the assurance that the air they breathe indoors is free from harmful pollutants.”

Blueair’s latest range is based on the Blueair patented HEPASilent™ technology which removes 99.7% of all airborne particles such as smoke, dust, pollen, bacteria, mold and pet allergens. Households, particularly with newborns whose lungs are still under development, and homes with elderly and members suffering from asthma, allergies and respiratory illnesses would benefit from this technology. Blueair’s latest range combines award-winning aesthetics, whisper silent operation, energy efficiency and the convenience of connected appliances.

Blueair also revealed its free Blueair Friend App for Android and iOS, which monitors the in- and outdoor air quality and enables users to remotely control their air purifier.

Blueair’s latest range consists of the below models:


Awarded “Best-in-test” for highest capacity and performance, the Classic range is for the health conscious, technology savvy consumer who does not want to compromise on design. Products are connected and can be voice-controlled by Amazon’s Alexa or remotely, by the free Blueair Friend app.


Internationally-acclaimed Swedish designers Claesson Koivisto Rune are behind the award-winning Blueair Sense+ family. With an eye-catching color palette, the Sense+ is perfect for the design conscious. Sense+ is wi-fi connected and can be remotely controlled by the free Blueair Friend app, or by Amazon’s Alexa.


Blueair’s Pro range provides professional air purification for homes and offices as well as public spaces such as hotels, cafés and gyms.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s