Talentology 2019 submissions launched by Mushrif Mall

The largest nationwide competition celebrates young talent of mixed nationalities and attracts over 15,000 entries annually

Mushrif Mall launches the third edition of the annual Talentology 2019, the biggest talent show in Abu Dhabi, which aims to support young talent, build their confidence and stimulate growth in the creative industry.

Entries are open until the 11thof January 2019online onwww.mushrifmall.com. From the 31st of January, the profiles will be kept together on a website and voting starts and it closes on February 16th,after the 14thand 15thFebruary where finalists will be performing on stage in the evenings from 6pm to 9pm.

On the 16thFebruary at 12noon the voting ends. The selected twelve contestants will be performing live at the Mushrif Mall on February 14th and 15that the grand finale showcasing various artistic performances judged for appropriate artistic attire, stage presence and presentation.

There are two age categories for the competition – 9 to 14 years (for kids) and age 15 and above (adults) and participants can upload their talent details which mall management along with Event Company will scrutinise to select 700 entries. Twelve finalists will then be further selected and informed following which an AV company will make a portfolio for finalists.

According to Aravind Ravi Palode, Mall Manager of Mushrif Mall, “Talentology provides a platform to our younger generation to explore the realms of performing arts, artistic design, robotics, virtual reality and other mediums to showcase their talent, build their confidence and brings the community together to celebratethe diversity and ingenuity of our children.”

“Nurturing talent requires motivation and Talentology helps develop and promote hard workby giving maximum support to winning entrants and celebrate their achievements.Talentology is a brainchild of Mushrif Mall and has always had an overwhelming positive response from entrants over the last two years,” continued Aravind.

“Over the last two years, out of 10,000 registrations from mixed nationalities, 18 finalists were selected with three winners. Given the popularity of the competition, we hope to attract more entries to support and enhance talented and motivated youth of our community and to provide an appropriate, competitive forum to display their talents,” added Aravind.

The grand finale winners receive AED 5,000/- worth of mall vouchers and all finalists will get AED 1,000/- mall vouchers.

Talentology is an energy packed competition organised by Mushrif Mall for talented youth with a passion for success.The Mall recognizes the role the young play in society and Talentology helps promote unity in the community, assists in gaining self-confidence and provides an unforgettable experience of being part of a memorable event.


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