MonViso, the purest and minimally mineralized Italian water, reiterates its ongoing commitment to promoting empowerment, conservation, collaboration, and sustainabilitywith its presence at the Mother of the Nation Festival organised by the Department of Culture and Tourism, Abu Dhabi to pay tribute to Her Highness Sheikha Fatima bint Mubarak.
According to Stefano Iorini, Managing Director, MonViso Trading LLC, “MonViso’s shared values and vision is evident in the brand’s “Take Water. Give Life” campaign. The humanitarian and sustainable aspects of the Mother of Nation event also highlights the best of humanity through its multiple and diverse activity zones, as well as an entertaining and immersive atmosphere that welcomes the entire community of all age groups and nationalities.”
“We are delighted to support the Mother of the Nation Festival as we value the community spirit that brings people together in local events promoting tolerance. This is central to our principle as a brand committed to humanitarian values that promote solidarity and collaboration within the new generation,” added Stefano.
Stefano also appreciates that the festival focuses on people’s nutritional choices on their bodies and the environment, and the collective responsibility of the community towards the development of a healthy sustainable society. The festival is also known to celebrate the UAE’s rich heritage, cultural diversity, and the impact of the nation through recent history with impressive achievements.
The MonViso stand at the festival will emphasizethe vision and principles of the brand as for every 1 litre sold, MonViso is donating 1 AED to the Al Jalila Foundation, which supports the global cause of transforming lives through medical education and research.
The brand’s humanitarian and sustainability commitment is evident, as since January 2017 till February 2019, MonViso has donated the equivalent of over 347,190 liters.
Visitors to the MonViso stand at the Mother of the Nation Festival will be able to sample the Alpine Italian mineral water from Europe’s highest source with the lowest content of sodium in the world,contaminant-free purity, low-grade mineralization and low nitrate content.
An eco conscious brand, MonViso recently launched a recycling program for homes, in association with HomeCycle, which is the brand’s logistical partner for home collection of plastic bottles and glass. The sustainability program’s revenues from the net sales are donated to Al Jalila Foundation.
From the health perspective, the minimally mineralized waterhelps avoid fatigue, purifies the kidneys, helps maintain optimal blood pressure and makes it safe to consume in large quantities. The Italian Ministry of Health recognizes MonViso water as suitable for the preparation of baby food and formula.
Launched in Dubai 4 years ago, MonViso is now available in several outlets across the UAE.