PAN Emirates Announces its CSR Initiative for Ramadan


Pledges to contribute 1% of total sales to SENSES Residential and Day Care for Special Needs during the holy month

PAN Emirates Home Furnishings, the leading home-grown indoor, patio and outdoor furniture brand in the region, has announced that it will contribute 1% of its total sales during the month of Ramadan to SENSES Residential and Day Care for Special Needs, a non-profit organization, which is a residential and daycare facility for children with special needs in the UAE.

The announcement from PAN Emirates comes as part of their Ramadan campaign #panemiratesgivesback and its enduring commitment towards the welfare of the community in the month of Ramadan, when people around the world welcome this holy month with acts of service, charity & good deeds.

This initiative from PAN Emirates is the second consecutive one. The initiative in 2017 turned out to be a huge success with the total contribution of the 1% of the sales coming up to AED 265,000. This year the noble cause of food distribution in the labor camps has been extensive, so far more than 15000 food packs have been distributed. The luxury home-grown brand is looking to contribute a larger amount with the support it its customers this year.

Commenting about the announcement Mr. Mohammed Katawalla, Deputy Managing Director and Group Finance Director, at PAN Emirates said: “This initiative is a selfless act centered around emotions and human values, which we strongly believe in. We are so happy to be able to help Senses through our initiative and commitment of giving 1% of our sale during the holy month. Moreover, the holy month of Ramadan is all about giving and like every year, we are giving back with whatever we can to bring comfort to people in need. From distributing food in labour camps to supporting the efforts of institutions like SENSES.”

“We understand how challenging it must be to run an institution like SENSES. ” Hridesh Methwani, Marketing Head, at PAN Emirates comments.”The center phenomenally takes care of every basic and medical need of all the 130 kids, so supporting them with the campaign #panemiratesgivesback is a privilege for us. The awareness campaign has been running on air and we are also promoting it through influencers, not just for the 1% donation that we have committed, but also for generating awareness to support this center and encouraging people to come forward and volunteer.”

Ms. Nadia Al Sayegh, Owner of SENSES Residential and Day Care for Special Needs said: “We truly appreciate the support extended by PAN Emirates. This generous initiative will certainly help us in providing children with better facilities and amenities. It is a beautiful selfless act which shows how much PAN Emirates cares about the cause we are involved in. We pray that their efforts are rewarded in leaps and bounds.”

SENSES Residential and Day Care for Special Needs is a non-profit organization operating for the last 15 years, providing a home with round-the-clock care for 130 children of different ages. While 80 children are resident in the center, 50 attend the day care. In addition to special therapies and educational programmes, SENSES focuses on sensory development, physio therapy,medical aid, food, cleanliness, and many activities that help children develop new skills and improve their abilities.

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